MX-5 Niseko

SPECIAL 'MAZDA MX-5 NISEKO' BRIGHTENS WINTER GLOOM

 

The latest Mazda MX-5 can truly be described as an all-weather, all-year sports car with its enhanced heating and air-conditioning systems.  Now, to celebrate its continuing status as 'Britain's favourite sports car brand' this winter, Mazda is introducing a pair of special edition 'Niseko' models, named after Japan's most prestigious skiing resort.

 

As the latest edition of the world's best selling roadster, the rear-wheel drive Mazda MX-5 Niseko boasts unrivalled handling and driving dynamics, and represents extremely competitive value for money.  Available from £17,995 on-the-road, the Niseko offers up to £2,000 worth of additional or exclusive extras over and above the equivalent standard models.

 

On sale from 1 January 2008, both the 'entry-level' 1.8i Niseko soft-top (126ps, five-speed) and the £19,995 2.0i Niseko roadster coupe (160ps, six‑speed) are available in an exclusive new bespoke colour 'Icy Blue' metallic, as well as Sunlight Silver metallic – for no additional charge.

 

"Mazda MX-5 customers have traditionally given a warm welcome to each new 'special edition' model introduced during our roadster's 18 year history," commented Mark Cameron, Mazda UK marketing director.  "Now, for the first time with the Niseko, we are offering a 'special' model in both soft-top and roadster coupe forms and with co-ordinated brown leather seats and interior trim.  Personally, I think the new 'Icy Blue' colour is going to appeal particularly to women buyers, although since launch the third generation Mazda MX-5 has achieved a 50/50, male/female sales mix as predicted.

 

"Traditionally, MX-5 buyers spend more on accessories and do more to individualise their cars, than other Mazda owners.  Although the majority of those buyers use their MX-5s all-year-round, the peak ordering period is from February through to May, so the introduction of Niseko in January will boost sales at the back end of winter and give us a head-start for a spring sales boom," added Cameron.